Social media marketing is the next big thing when it comes to marketing, though some see it as a complicated venture which they are not ready to comprehend.
A research done by Hubspot indicated that, in 2014, 92% of marketers claimed social media was one of the most important aspects of their business. 80% indicated that their efforts increased traffic to their websites. This goes to show the huge potential you can give your business with social media marketing.
Below are some of the benefits your business and brand stand to gain when social media marketing becomes a core in your marketing strategy.
It improves brand authority
Engaging with your customers online on a regular basis sends signals to other potential customers that, your brand respects and listens to its customers. Customers, who want to compliment a brand or product and brag about it, do it on social media.
The mention of your brand name in such posts brings attention to your brand. When that happens, people begin to talk about you, which makes your brand more authoritative, valuable and also increase brand visibility to other new users.
Social media marketing helps improve customer service
Social media is in real time hence requires up to the minute response. As a result, you can have instant feedback and complaints from your clients which you can quickly respond to, provided the right listening and monitoring tools are put in place. This will reduce the long queues at your office and the many phone calls you need to answer to respond to customers’ questions.
To read more, check out how to make your Customers fall in love with your brand
It helps you reach customers locally and globally
Social media is the best place to connect to anybody anywhere around the world. The use of hashtags and other listening tools makes it easier for you to identify potential clients easily and faster around the world.
Due to the great number of people on social media, you get the chance to connect to your existing clients whiles expanding your services to new ones both locally and globally.
It increases inbound traffic
Your brand will be limited to only your family and friends and a handful of people if your inbound traffic is limited. Social media marketing can however help increase your inbound traffic.
Every social media profile you add to your brand links back or directs inbound traffic to your brand. The more traffic you get, the greater your chances of generating more leads.
It gives you opportunity to convert more
Every single content you post on your social media platforms is an opportunity for you to convert someone into a customer. When you increase your social media following, you are bound to have access to new customers and still do business to existing ones. Any picture, video or article you post is a chance for someone to engage which could lead to a conversion.
At the very least, social media marketing will help drive traffic to your site and increase brand awareness. That’s very important if you really want to have greater conversions and increase sales.
Have questions about how to get started? Contact us and we’ll help get you started on the right path.