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7 keys to getting more website visitors

by Jeffery Opoku August 15, 2023
Website visitors are the lifeblood of online businesses. The more people see your brand online, the more potential customers you stand to gain. 
Of what use is it to have a great website with no visitors?
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Imagine spending an ample amount of time designing your website; it looks ‘perfect’ to you but you realize you aren’t getting visitors to your site. What could be the problem? Your design looks good, content seems to be on point. But, still, you aren’t getting people to your site. There seems to be little or no visitors.
Do you know what that means? Let me break it down for you:
No visitors, No leads
No lead, No sales
No sales, No business

In case you’re wondering how important getting visitors to your website is, it’s very important. Especially if you want to generate sales. If your website isn’t getting any visitors, you’re not generating any sales online. Plus, it’s hard to test your sales process when there are no visitors coming in.

But, attracting visitors to your website isn’t as simple as it sounds. There isn’t any magic wand to it.
In this article, I am going to share with you how best you can get website visitors.
The aim of marketing is to increase sales. But for this to happen online, your website must have traffic to convert into a sale or lead.
What is website traffic? It is the number of people who view your site, the pages they view and the length of time they spend on those pages.
If you aren’t getting website visitors, your website is bound to get lost in the vastness of the Internet. It might get lost without steady traffic flow.
Benefits of website traffic
  •  More traffic generates more revenue
  •  Allows you to see how well your marketing is working 
  • Generate more leads
  • Learn what visitors like about your website
Why do some websites get traffic and others don’t? What makes their website any different from yours? You have good content in there and terrific design. So, why can’t you attract as many visitors as they do? Here are a few reasons why you aren’t getting enough traffic:
  •  You’re not writing what people are searching for
  •  Not creating keyword-focused posts
  •  Keywords are left out in your headline
  • Your posts aren’t detailed enough 
  •  You’re not linking externally and internally
  •  Your content is not shareable 
  •  You’re not optimizing your images
Understanding the four main types of Web Traffic
  1.  Direct Traffic – This is the most basic form of traffic. Here, people come directly to your website by typing your web address (URL) into their web browser. It’s possible they heard about your brand from a link in an email or a PDF.
  2.  Social Traffic – This includes visitors who found your website on social media channels like Facebook or Twitter.
  3.  Referral Traffic – These are people who find your site through external links. It’s like a recommendation from one website to another. For example, if you publish a blog with a link back to your site and someone chooses to click and follow that link, that person is a referral visitor.
  4.  Organic Traffic – These are people who find your website through an online search. This kind of traffic comes from search engines like Google, Yahoo, and Bing. One way to increase organic traffic is through Search Engine Optimization (SEO) 

How do you attract visitors to your website?

If getting website visitors increases your chances of generating sales and leads, how do you go about it? What are some of the best practices to attract visitors and gain more traffic?

There are over 1000 websites in Ghana. What does that tell you? It means you’re competing with a lot of people out there. Your main goal, however, is to attract the attention of people in your target audience to visit your site

Make your content Irresistible


Remember, crappy content equals a crappy website. Everything you do online starts with creating something incredible. From blog posts, YouTube videos, infographic, your content should be fresh and relevant at all times.
The more informational and educational content you publish, the more visitors keep coming back. The better your content, the more engaged your readers will be. And the higher Google will rank you.

Guest Post

Securing a guest post on a reputable site can increase website visitors. Guest blogging isn’t necessarily about your brand getting links.
Think of it as a website traffic booster. When you guest post on a trusted website, it lets you rank well and create a steady flow of free traffic to your site.

Come up with a list of high traffic websites in your industry. Get to know the editors and follow them on social media. Get connected and pitch your guest post ideas to them.


Search Engine Optimization (SEO)


Without SEO optimization, it’s quite hard to increase the number of website visitors. Are you using the right keywords? Are these keywords included in your headline, images and meta-description? Use tools like Keyword Tools to research on keywords.

The better SEO optimization, the more website visitors you have on your website!

Are all your content optimized for search engines? Optimizing your content for search engines makes it easy for visitors or targeted users to find your site.

Use the right type of keyword. The difference between a long and short tail keyword is that the former is more specific. It’s more difficult to rank for short-tail keywords. Long-tail keywords, on the other hand, gives you the opportunity to rank higher. Being on top makes your website just a click away from potential customers.

 While you’re trying to get more website visitors, keep in mind that not everyone should be your focus. Rather, aim to attract those who are interested in your topic, product or service.

Social Media


One of the best ways to increase traffic to your website is to use social media channels to promote your blog post.
Having a social media business account is more than just posting and waltzing away. It’s serious work! It’s a great way to engage with your audience and find potential customers.
See it as an opportunity to build a relationship with them, gain trust and leads. Social media is an ideal place to get your website in front of other people.

Email Marketing

No, email marketing is not dead. Sending of emails is still a great way to promote your business with minimal cost.

A friendly reminder about a new service or product can increase the number of visitors coming to your site.

Regularly sending out newsletters and promoting your offers through email is a great way to stay connected with your customers. And also a great way to get traffic to your website.

Add a form to your site in order to collect email addresses from the people that want to get your newsletters. A gentle reminder: Don’t bombard your readers with emails. They might see it as a disturbance and opt to unsubscribe from your emails.

You should also pay attention to your subject lines. That’ll determine whether they open your email or not. If they don’t get to open it, the chances of getting traffic to your website are slim.


Make sure your site is fast and responsive

Ever found yourself waiting for what seems like a decade for a site to load? Frustrating, isn’t it? If your site takes a long time to load, chances are that your bounce rate will shoot up. Bounce rate is the number of visitors who leave the site after viewing only one page.

Ensure that the pages on your website are technically optimized. Check for image size and page structure. How accessible is information? The faster your website loads, the better.

 Also, your site should be responsive. 61 per cent of mobile users is more likely to contact a local business with their mobile devices.  Mobile is taking over desktop computers.

More people are currently using their mobile to access the Internet. Make it easy for them to have access to your website on their mobile devices and across all devices.


 Paid Traffic Methods

Some marketers prefer paid traffic. 42 per cent of small and medium businesses consider Facebook and other social media ads to more effective. Any service you pay for that gets you leads is paid traffic.

Sources of paid traffic include Pay Per Click (PPC) like Google Adwords, Facebook Ads, Banner ads or sponsored content.

In reality, a mixture of paid and organic is the best way to bring potential customers to your website. What strategies are you putting in place to get more website visitors? Share with us in the comment section.


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  • Hi. I’ve just chanced upon your website and kudos for your very helpful content. I’m learning a lot here already. Thank you.

    • Judith Abani

      Hi Ralph, thanks for your comment, I’m glad you’re learning a lot. Is there a particular topic you would like us to write on?