Entries by Judith Abani

8 Email Marketing Mistakes To Avoid (and what to do instead)

I’m sure by now you know the immense benefits of email marketing to the growth of your business. Despite the hype around social media, email marketing remains an effective way to communicate with potential and current customers. More reason why business owners are taking interest in it. Email marketing is the number one way businesses […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

6 important email marketing metrics everyone should measure [infographic]

So, you’ve launched an email marketing campaign. Kudos. Now what? It’s been a month and a half. Still, you can’t tell if it’s successful or not. Were all your emails delivered? Did the recipients open your email? Can you tell whether they took an action? As a business owner, do you know how well your […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

How to build an email list that drives sales

What’s the first thing you do when you wake up in the morning? My guess is that you check your emails. Now, imagine waking up to a dozen number of spammy emails from sites you didn’t subscribe to? Or from contacts you don’t remember giving your email address to? You’ll hit the delete button without […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

Challenges Faced When Starting A Business And How To Overcome Them

As with anything worth doing, building your own business is not without its difficulties. The saying, “nothing good comes easy” also applies in the business world. As a newbie entrepreneur, you will face some challenges. This isn’t to scare you. It’s important you find solutions once you encounter these problems. As a business owner trying […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

How Long Does It Take To See Digital Marketing Results

In a world where ‘instant’ thrives, it’s hard not to want to get immediate results for whatever action you take. You’ve published a blog and you expect instant feedback. You expect your social media campaign to produce a result immediately. You want to drive in traffic, get leads and increase sales all in an INSTANT. […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

Difference between Traditional Marketing and Digital Marketing

With internet gaining greater ground, businesses have the option of choosing which avenues to promote their products and services. The question is “Which way should you go- traditional or digital?” To answer this question, you need to have an idea of what both approaches entail to make the right decision. Let’s take an enlightening journey […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

The Cost of doing Social Media in Ghana

With more businesses shifting their marketing efforts to the digital world, social media has been on the rise. In 2016, approximately 2.34 billion people worldwide were active on social media. This tells you how relevant it has become.   In 2019, there will be approximately 2.77 billion social media network users around the world.    […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

How to build a strong agency-client relationship

The world is growing smaller by the minute, thanks to technology. As many people are becoming tech-savvy, digital marketing is also on a steady rise.   Yet, building and maintaining a strong relationship with a digital marketing agency is becoming difficult for business owners.   People = Business. If you don’t understand people, you don’t […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

The cost of doing Digital Marketing in Ghana

Is it better to do your digital marketing in-house or through an agency? It’s an important decision to make.   Digital marketing is the marketing of products or services through digital channels to reach consumers. When businesses decide to go into digital marketing they usually have the option of going in-house or hiring a digital marketing […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

11 Revealing Signs It’s Time To Redesign your website

Ever stumbled upon a website that screams ‘old’, ‘boring’ or ‘slow’? From the hours it took to load to the cluttered navigation, poor design and unattractive colours? Would you like to visit such a website again?   Now, take a moment to test your website. Does it scream ‘old, boring and slow’? If it does, […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.