Entries by Judith Abani

Difference between Traditional Marketing and Digital Marketing

With internet gaining greater ground, businesses have the option of choosing which avenues to promote their products and services. The question is “Which way should you go- traditional or digital?” To answer this question, you need to have an idea of what both approaches entail to make the right decision. Let’s take an enlightening journey […]

The Cost of doing Social Media in Ghana

With more businesses shifting their marketing efforts to the digital world, social media has been on the rise. In 2016, approximately 2.34 billion people worldwide were active on social media. This tells you how relevant it has become.   In 2019, there will be approximately 2.77 billion social media network users around the world.    […]

How to build a strong agency-client relationship

The world is growing smaller by the minute, thanks to technology. As many people are becoming tech-savvy, digital marketing is also on a steady rise.   Yet, building and maintaining a strong relationship with a digital marketing agency is becoming difficult for business owners.   People = Business. If you don’t understand people, you don’t […]

The cost of doing Digital Marketing in Ghana

Is it better to do your digital marketing in-house or through an agency? It’s an important decision to make.   Digital marketing is the marketing of products or services through digital channels to reach consumers. When businesses decide to go into digital marketing they usually have the option of going in-house or hiring a digital marketing […]

11 Revealing Signs It’s Time To Redesign your website

Ever stumbled upon a website that screams ‘old’, ‘boring’ or ‘slow’? From the hours it took to load to the cluttered navigation, poor design and unattractive colours? Would you like to visit such a website again?   Now, take a moment to test your website. Does it scream ‘old, boring and slow’? If it does, […]

Why Website User Experience is important to getting more sales

Customer satisfaction is an important factor in the success and longevity of any business. A happy customer is a returning customer! They also become your best form of marketing acting as ‘evangelists’ of your brand. Have you enjoyed a product or service online so much that you went ahead talking about it to everyone you […]

7 keys to getting more website visitors

Website visitors are the lifeblood of online businesses. The more people see your brand online, the more potential customers you stand to gain.    Of what use is it to have a great website with no visitors?   Imagine spending an ample amount of time designing your website; it looks ‘perfect’ to you but you realize […]