Entries by Judith Abani

The cost of doing Digital Marketing in Ghana

Is it better to do your digital marketing in-house or through an agency? It’s an important decision to make.   Digital marketing is the marketing of products or services through digital channels to reach consumers. When businesses decide to go into digital marketing they usually have the option of going in-house or hiring a digital marketing […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

11 Revealing Signs It’s Time To Redesign your website

Ever stumbled upon a website that screams ‘old’, ‘boring’ or ‘slow’? From the hours it took to load to the cluttered navigation, poor design and unattractive colours? Would you like to visit such a website again?   Now, take a moment to test your website. Does it scream ‘old, boring and slow’? If it does, […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

How to set a Digital Marketing Budget

 A common question asked by businesses is “how much money goes into digital marketing?” With many ways to spend your revenue, setting a digital marketing budget can be a stress for brands and business owners.   As a business owner, should you budget more or less for marketing? Does a high budget guarantee the most […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

5 benefits of website redesign

Let’s say you’ve heard about a product and decided to use it. Your first thought is to check out the manufacturer website. I mean, what better way to learn more about a company’s product than through their website. right? You take out your phone and Google the company right away. With people saying so much about […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

Why Website User Experience is important to getting more sales

Customer satisfaction is an important factor in the success and longevity of any business. A happy customer is a returning customer! They also become your best form of marketing acting as ‘evangelists’ of your brand. Have you enjoyed a product or service online so much that you went ahead talking about it to everyone you […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

7 keys to getting more website visitors

Website visitors are the lifeblood of online businesses. The more people see your brand online, the more potential customers you stand to gain.    Of what use is it to have a great website with no visitors?   Imagine spending an ample amount of time designing your website; it looks ‘perfect’ to you but you realize […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

How to Audit your Website for Improvement

Auditing your website isn’t optional. It’s a necessity!   What if I told you your website needs a regular check-up? You know, the same way you visit the hospital for a check-up?   I bet you didn’t know!   You’re not alone. Some people have no clue about that. They design BUT fail to audit […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

7 Best Questions to ask a Digital Marketing Agency in Ghana

If you’re reading this chances are you’re considering hiring a digital marketing agency. Your marketing efforts are underwater and, therefore, you need help managing your workload. Or you’re not satisfied with your marketing results and in dire need of expert guidance so you don’t fall flat on your face.     Whatever the case, you […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

8 signs it’s time to hire a marketing agency in Ghana

Some Ghanaian companies worry over the issue of hiring a digital marketing agency. While some decide to hire one, others often wonder when is the ideal time to hire. It is common to find managers and CEOs wonder if their sales could improve with the help of a digital agency. As a business-to-business or business-to-consumer, […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.

Hiring A Digital Marketing Agency In Ghana

With digital marketing relatively new in Ghana, some managers worry when it comes to hiring. The worry is, whether to hire an in-house, freelancer or hire a marketing agency. It is quite common to find CEOs and Managers contemplating on which one provides a more effective result. You need customers to keep your business running […]

Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.