A strong brand is one of the most valuable assets an organization owns. To make it truly powerful, it needs to be applied consistently so anyone using it knows who they are and what they stand for.

Empyrean needed a brand that could attract new customers, allow them to gain a position in the Ghanaian tomato industry and show a constant push for improvement. With the tomato processing industry becoming non-existent as companies rely on importing tomatoes from other countries, Empyrean saw this as an opportunity to own a place in the hearts and minds of Ghanaians by growing its own tomatoes. They wanted to enter the market with a clear brand positioning, well-defined values and a fresh visual identity.