We wanted to use design not just to make heads turn, but as a medium to convey the brand story and the promise it makes to its audience – a promise of a product that is in a class of its own.
Sidekick Digital created a visual expression to bring the new brand to life.
Logo breakdown: The initial of the brand name ‘e’ and a symbol of vegetable (tomato).
Logo colours depict warmth, simplicity, reliability, passion, determination