how-to-create-a-buyer-persona-for-your-business-free-template

How to Create a Buyer Persona for Your Business [Free Template]

by Judith Abani May 29, 2019 Blog, Content Marketing, Digital Marketing, Inbound marketing

As a marketer, it’s your job to find and attract customers through content and other strategies. The challenge today is

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7-reasons-why-people-are-leaving-your-website

7 reasons why people are leaving your website

by Judith Abani March 12, 2019 Blog, Digital Marketing, Inbound marketing, Website Design

You’ve designed this awesome website and pretty much have some content on it. You’ve got your product or service images

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eo-for-insurance-companies-7-tips-proven-to-increase-rankings-leads-and-new-clients

SEO for Insurance Companies: 7 tips proven to increase rankings, leads and new clients

by Judith Abani March 05, 2019 Blog, Digital Marketing, Inbound marketing, SEO

Your potential customers are shopping online, so the key to creating and executing Search Engine Optimization (SEO) successfully is to

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Budget-Friendly-Ways-To-Thank-Your-Customers

Budget-friendly ways to thank your customers

by Judith Abani December 15, 2018 Customer Service, Inbound marketing

“Make it a habit to tell people thank you. To express your appreciation, sincerely and without the expectation of anything

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6-important-email-marketing-metrics-everyone-should-measure

6 important email marketing metrics everyone should measure [infographic]

by Judith Abani September 19, 2018 Blog, Digital Marketing, Email Marketing, Inbound marketing

So, you’ve launched an email marketing campaign. Kudos. Now what? It’s been a month and a half. Still, you can’t

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How-to-build-an-email-list-that-drives-sales

How to build an email list that drives sales

by Judith Abani September 12, 2018 Content Marketing, Digital Marketing, Email Marketing, Inbound marketing, Startup

What’s the first thing you do when you wake up in the morning? My guess is that you check your

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challenges-faces-when-starting-a-business-and-how-to-overcome-them

Starting A Business: Challenges Faced And How To Overcome Them

by Judith Abani August 09, 2018 Blog, Content Marketing, Digital Marketing, Inbound marketing, Social Media

As with anything worth doing, building your own business is not without its difficulties. The saying, “nothing good comes easy”

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how-long-does-it-take-to-see-digital-marketing-results

How Long Does It Take To See Digital Marketing Results

by Judith Abani July 18, 2018 Blog, Content Marketing, Digital Marketing, Inbound marketing, SEO, Social Media

In a world where ‘instant’ thrives, it’s hard not to want to get immediate results for whatever action you take.

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difference-between-traditional-and-digital-marketing

Difference between Traditional Marketing and Digital Marketing

by Judith Abani June 16, 2018 Blog, Content Marketing, Digital Marketing, Inbound marketing, Social Media, Startup

With the internet gaining greater ground, businesses have the option of choosing which avenues to promote their products and services.

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the-cost-of-doing-social-media-in-ghana

The Cost of doing Social Media in Ghana

by Judith Abani June 07, 2018 Blog, Content Marketing, Digital Marketing, Inbound marketing, SEO, Social Media, Startup

With more businesses shifting their marketing efforts to the digital world, social media has been on the rise. In 2016,

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