Your Brand is the deciding factor for most people when it comes to purchasing decisions, even if they don’t realize it. Your brand can be the tipping point, good and bad, when all else seems equal.
The right brand can help you survive the roller coaster of the business world. It builds connection, loyalty, fans, and champions. The right brand strategy can turn customers into ambassadors. It can help you win the price war.
If you get it right from scratch your brand can provide a roadmap for making decisions about your marketing strategy, public relations, product/service development, customer support, communications, hiring, and employee performance.
If you look high quality and have a strong positioning, this will start to build your brand as a premium service. Then you can charge premium prices. You need to start developing your brand right from the beginning of your business, and constantly monitor it.
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