The old way of marketing relied heavily upon a shotgun strategy or what was referred to as “spray and pray” marketing. This involved broadcasting your marketing message as far and wide as possible and praying that you’d grab the attention of your ideal customer.
Some of these methods included radio, television, direct mail, newspaper and print ads, YellowPages ads and other tactics like cold-calling and telemarketing. These methods are expensive, slow and they tend to annoy the people who aren’t looking for what you have to offer. There was no alternative so that’s what everyone relied on.