The Hub of All Your Marketing Efforts And Essential To Generating Leads Is Your Website.
Your website is at the core of your inbound marketing strategy. It must connect with your ideal customer in seconds and grab their attention. First impressions are critical as your website is the first thing most of your customers or prospects see when deciding whether or not to do business with your company. It is your single most important marketing tool.
In order to successfully convert visitors into prospects or leads (and eventually into customers), your website must help every single visitor get to know, like and trust you. This applies to any business, whether B2B, B2C or non-profit, and whether you do business locally or globally. There’s a big difference between a great-looking website and a great-looking website that’s optimized to generate leads.
Effective Marketing Websites Generate Leads
We don’t need to talk about the importance of your website being dynamic or easily updated. Or how you should avoid the use of fancy flash animation. Or why you need a mobile or responsive website. Or how you should integrate a blog or optimize for social sharing and community building. You already know all these things.
The focus of your next website design needs to be on lead generation. It must be built with an inbound marketing strategy at the foundation. It must focus on delivering quality content. Your visitors must be able to easily find and consume the information they’re looking for without the involvement of a sales person. Your website needs to be performance driven, designed with lead generation in mind, and have the proper analytics program in place to measure its effectiveness.
Price:
Websites range in price depending on what exactly you want to do with your website. Some features require advanced programming which can drastically increase costs.
For a basic Inbound marketing optimized website, you should expect to spend a minimum of about GHC 3,000.
All of our website development is billed monthly and we can usually find a monthly amount that fits your budget.
For a more accurate cost for your website please submit the form to contact us
