Your website is at the core of your inbound marketing strategy. It must connect with your ideal customer in seconds and grab their attention. First impressions are critical as your website is the first thing most of your customers or prospects see when deciding whether or not to do business with your company. It is your single most important marketing tool.
In order to successfully convert visitors into prospects or leads (and eventually into customers), your website must help every single visitor get to know, like and trust you. This applies to any business, whether B2B, B2C or non-profit, and whether you do business locally or globally. There’s a big difference between a great-looking website and a great-looking website that’s optimized to generate leads.
Effective Marketing Websites Generate Leads