Your website is your number one marketing asset for your business. Potential buyers are already looking for your services online. The question is will they find you?
A well thought website should act as your number one sales machine working for you 24/7. We live in a digital age and most Ghanaian spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day.
The average buyer now makes an average of 12 online searches before interacting with a company’s website, and they are already 57 percent of the way through the buying process before they want to speak with a sales representative.
You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company before they leave.
This is true for all companies. People visit your website when they want something or do something. They also expect immediate response, which means visitors should be able to answer three questions within three seconds of landing on your website:
1. Who are you
2. What do you do or offer
3. How do I contact you
We live in an age of instant gratification, where consumers want the information they seek as soon as possible, meaning your company’s website should answer each of the questions above without the user needing to scroll down the page at all. Social media reach is diminishing.
The Price of Having a Website Is Much Lower than the Price of Getting Left Behind
A good business website gives people opportunities to interact with your business, such as by requesting a free quote, scheduling an appointment, emailing your business, or even just looking up your address and phone number.
A website helps your business by generating leads by educating them and encouraging them to take action. A call-to-action is a button on your website that prompts visitors to provide their contact information for a specific purpose. This will enable you to stay in touch with them till they become customers.
Which marketing channel is making
you the most money?
Gain insights on your business’ digital marketing strengths and weaknesses today.