how-to-create-a-buyer-persona-for-your-business-free-template

How to Create a Buyer Persona for Your Business [Free Template]

by Judith Abani May 29, 2019 Blog, Content Marketing, Digital Marketing, Inbound marketing

As a marketer, it’s your job to find and attract customers through content and other strategies. The challenge today is

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challenges-faces-when-starting-a-business-and-how-to-overcome-them

Starting A Business: Challenges Faced And How To Overcome Them

by Judith Abani August 09, 2018 Blog, Content Marketing, Digital Marketing, Inbound marketing, Social Media

As with anything worth doing, building your own business is not without its difficulties. The saying, “nothing good comes easy”

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how-long-does-it-take-to-see-digital-marketing-results

How Long Does It Take To See Digital Marketing Results

by Judith Abani July 18, 2018 Blog, Content Marketing, Digital Marketing, Inbound marketing, SEO, Social Media

In a world where ‘instant’ thrives, it’s hard not to want to get immediate results for whatever action you take.

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difference-between-traditional-and-digital-marketing

Difference between Traditional Marketing and Digital Marketing

by Judith Abani June 16, 2018 Blog, Content Marketing, Digital Marketing, Inbound marketing, Social Media, Startup

With the internet gaining greater ground, businesses have the option of choosing which avenues to promote their products and services.

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11-revealing-signs-It's-time to-redesign-your-website

11 Revealing Signs It’s Time To Redesign your website

by Judith Abani May 02, 2018 Blog, Branding, Content Marketing, Digital Marketing, Inbound marketing, SEO, Website Design

Ever stumbled upon a website that screams ‘old’, ‘boring’ or ‘slow’? From the hours it took to load to the

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how-to-set-a-digital-marketing-budget

How to set a Digital Marketing Budget

by Judith Abani April 06, 2018 Blog, Content Marketing, Digital Marketing, Inbound marketing

 A common question asked by businesses is “how much money goes into digital marketing?” With many ways to spend your

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THE BEST SOLUTION TO THE SIBLING RIVALRY BETWEEN SALES AND MARKETING

THE BEST SOLUTION TO THE SIBLING RIVALRY BETWEEN SALES AND MARKETING.

by Jeffery Opoku October 20, 2017 Blog, Branding, Customer Service, Digital Marketing, Inbound marketing, Startup

Many businesses will not openly admit it but there seems to be a ‘sibling’ rivalry between sales and marketing teams.

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how to rise above the competition - the roadmap to successful marketing

How to beat your competition; the roadmap to successful marketing

by Jeffery Opoku September 28, 2017 Customer Service, Digital Marketing, Inbound marketing, SEO, Social Media, Startup

The business world grows more competitive by the day, which means any brand that wants to stay relevant must keep

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meeting customer expectation

3 ‘killer’ steps to exceed customer expectation. Step 2 will blow your mind

by Jeffery Opoku September 08, 2017 Blog, Content Marketing, Customer Service, Digital Marketing, Inbound marketing, SEO, Social Media

We are all customers and we all want to be given the best treat whenever we walk into a shop

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solve marketing problems

Should you reduce your marketing budget when sales drop? Do this instead!

by Jeffery Opoku August 04, 2017 Blog, Content Marketing, Digital Marketing, Inbound marketing, Startup

For the past few weeks, we’ve been looking at inbound marketing and the magic touch it can add to boosting

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