Every New Year comes with a lot of expectation and goal setting for every individual in all aspects of life. Many people decide to exercise more, eat less, hit the gym, make more sales, and spend more time with your family and so on. These resolutions hardly materialize due to certain lapses that occur in the course of the year. Take a second to rethink your New Year resolutions, are any of them marketing related?
Maybe you have thought of nice ways to manage your time, or better ways to spend the many holidays with your peers, but if you have not thought of ways to take your marketing to a whole new level, then it;s time to start developing one as soon as possible- and the good thing is, we can help.
If you are serious about making a change in your field of marketing to give it a whole new overhaul, it’s important that you set specific time-bound goals in order to attain success.
If you are looking to set serious marketing resolutions for the New Year, but are struggling to come out with solid, achievable and realistic goals, you could pick from our list of resolutions along with an additional goal setting template for marketers for a successful marketing year.
Pay much attention to your buyer personas (Target audiences)
How good a marketer are you if you don’t know who you are selling your products to? The best way to start the year is to take a critical look at your buyer personas.
You could do an online survey or questionnaire to get a better idea of who they really are and what they want. The fact is, in order for you to have great content production, offers, promotions, social media and email strategies you need to first of all understand fully who your target audiences are and their demographics as much as possible.