Top 5 Resolutions every Marketer should make in 2016
Coordinate and collaborate with sales regularly
A marketer who doesn’t collaborate with Sales on a regular basis has no business being a marketer. If you don’t have an agreement with sales with regards to the way leads are being passed to and fro from sales to marketing, this is the time to make sure both departments start working hand in hand for better results.
To do this as a marketer, you need to communicate prospect experiences before passing them to the sales team and make sure the sales process correlates with the information provided by the marketing team in order to be able to close leads.