Blog, Branding, Content Marketing, Customer Service, Digital Marketing, eCommerce, Email Marketing, Inbound marketing, Online Marketing Strategies, SEO, Social Media, Website Design
5 benefits of website redesign
by Jeffery Opoku
August 15, 2023
Let’s say you’ve heard about a product and decided to use it. Your first thought is to check out the manufacturer website. I mean, what better way to learn more about a company’s product than through their website. right?
You take out your phone and Google the company right away. With people saying so much about the product, you expect to see a stellar design. More like a masterpiece.
The link opens and your jaw drops.
Argh!
It’s definitely not what you were expecting.
There’s no navigation menu or call-to-action. Font size is small, no valuable content and no colour contrast.
Frustrated, you leave the website.
Now, imagine that’s your website. Do you know how many prospects you’ll lose because your website isn’t designed well?
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According to an analysis from 2016, there are at least 130 trillion known web pages on the World Wide Web. Of these, less than 200 million are active. The milestone of 1 billion websites was first reached in September of 2014, as confirmed by Netcraft in its October 2014 Web Server Survey.
In Ghana alone, there are over 1000 websites. All are competing for the attention of users. What’s more surprising is that the majority of these websites are old. It’s usually advised that you improve your website every 2 years. Yet, due to the busy world we live in, your website might be over 6 years old and in dire need of a complete overhaul.
Is your website incapable of fulfilling its online marketing goals and objectives? Remember, your website is an extension of your business. It’s the first point of contact your customers have with your product and service. It’s important they have a good experience from the starting point.
In this blog, I am going to share with you how best you can benefit from a website redesign.
We live in a digital world where customers are in constant contact with websites on a daily basis. If your site isn’t up-to-date, chances are that you won’t survive that long in the digital world.
What is website redesign?
Website redesign means improving your website so it meets its desired goal and outcome.
Your website is usually the first point of contact your customer has with your brand. Your audience base their first impression of the feel and experience they have with your website. It is thus important you invest in designing your website in such a way that they’ll keep coming back for more.
When it comes to redesigning your website, you don’t have to change everything. Focus on making it functional. Make changes that allow it to perform better and help reach your marketing goals.
When should you redesign your website?
What’s the best time to have a website redesign?
- You’re not getting the results you want
- When sales are dropping
- Social media links are missing from your website
- Your website isn’t responsive
- Your site takes long to load
- People don’t find your site on Google
- People find it hard getting the information they need from your site
More clients! happy sales! Better visibility!
Benefits of Website Redesign
With the rapid change in technology, Ghanaian businesses need to stay up-to-date. The needs and demands of consumers keep changing. It’s your job as a business to ensure that your website meets their needs. These are the benefits you will get when you redesign your website;
Improved User Experience
User Experience (UX) refers to how your visitors react to your website, product or service. Designing your website is one thing, optimizing it for usability is another. A large part of a design is user experience. How do your visitors feel when they come to your website? If your website isn’t designed to give them a positive feel or experience, a redesign is an opportunity to improve how visitors browse through your site.
A website redesign gives your site the touch it needs to provide a positive experience for your visitors. It improves your brand and allows it to meet the needs and behaviours of visitors.
A website redesign can improve UX by clearing all the clutter and errors. By showing people where to click, how to buy and how to contact you, you’ll be removing obstacles that might push them to your competitors. Ask questions like is my content informational? Are errors handled? Is my content scan-able? Can users navigate with ease?
If visitors find it hard to navigate your site, chances are that you will drive them away. With a clear navigation menu, you give visitors an opportunity to find information on time and with ease.
Improve social sharing
As more and more people are online, the Internet has become the user’s primary source of information. It is thus important for your website to get on course before it’s left behind. Redesigning your website so it includes social media sharing features is important. This is because integrating your website with social networking is an important marketing strategy.
The importance of social sharing buttons on your website cannot be underestimated. For instance, when you provide a blog worth sharing, it’s easier for visitors to like, comment, tweet and shares your content.
Website redesign enables website designers to include social media sharing features. Why have great content when you can’t share it? If you want to attract more visitors to your site through social media channels, your website should have social sharing features to bring valuable traffic from social media.
By including social sharing features to your pages, your content can be immediately posted to your followers on social media.
Fast load times
Visitors are more likely to leave and never come back if your website takes a long time to load. The visitor has only a few seconds to either continue or leave your site. Page load speed is now a ranking factor so it’s important your website loads as fast as possible. It’s hard to hold visitors attention if your website can’t load within seconds.
Did you know 47 per cent of visitors expect a website to load in less than 2 seconds, and 40 per cent of visitors will leave if the loading process takes more than 3 seconds?
A fast loading page means more visitors view your site, sales increase and you get found easily on Google.
Website redesign means customers won’t have to wait that long for your site to load. This, in turn, keeps them coming back for more and helps with your Google credibility.
Since Google pays attention to page speed, getting your site to load fast will benefit you in the long run. Some Ghanaians don’t have the patience to wait so your site can load. Don’t drive away visitors by having a slow loading website.
Makes you get found
Improved search engine optimization (the process of increasing the number of visitors that come to your website by making sure it is found easily and ranked high by Google) can be a significant benefit to a website redesign. You need to make sure your website gets found. More visibility means more visitors and then more business.
If your website can’t be found on Google, you’ll get lost among other websites. Website redesign helps you improve your content often and optimize blogs for SEO. This makes Google rank you high.
When you produce valuable content on your website, you rank high in Google. The more relevant keywords on your website, the greater your chances of Google finding you.
More Online Prospects
Website redesign gives you the opportunity to learn from the past. With Web analytics, you’re able to review what worked and what needs to improve. It gives you an idea of what content visitors take interest in.
You can’t have traffic if people don’t visit your site. And if visitors don’t spend time on your site, it’s hard to increase traffic. Your aim is to connect and build trust with your visitors. Website redesign gives you the opportunity to add features such as testimonials and case studies.
Features of a well-built web design
What are some key features you should look out for when redesigning your website? It takes a combination of factors to redesign your website. These are my picks;
- Quality web content
- Clear, user-friendly navigation
- Web page speed
- Search Engine Optimization
- Social share features
In conclusion, your brand can benefit a lot from a website redesign. When done well, website redesign boosts your website speed, increases your chances of getting more online prospects, makes you visible, improves social sharing and optimizes your website for user experience.
Your Turn
How often do you redesign your website and what features do you look out for in a well-designed website? What from this article will you implement immediately?
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