ENJOY 3 MIN READ
Some Ghanaian companies worry over the issue of hiring a digital marketing agency. While some decide to hire one, others often wonder when is the ideal time to hire. It is common to find managers and CEOs wonder if their sales could improve with the help of a digital agency.
As a business-to-business or business-to-consumer, you will need help marketing your business online. No matter your business size, marketing is essential to success.
As a result of the overwhelming nature of workload, managers postpone marketing. Without a marketing strategy, it’s hard for people to be aware of who you are and what you have to offer.
When do you think is the right time to hire a marketing agency? Some managers and C-level executives aren’t sure when to invest in a digital marketing agency. This is because they lack knowledge of how agencies operate
Timing is everything in marketing!
No one person is enough to handle the complexity of a successful marketing plan. You need a team who can dedicate time to all your marketing efforts.
It’s time to hire a digital marketing agency when:
You need a varied set of skills and services
As a business owner, you don’t expect to have all the skills. Does your in-house team have the varied set of skills for a successful campaign? Do they have what it takes to write a ‘killer’ content? Are you looking for an expert in SEO (Search engine Optimization), a design pro and a social media guru? No one person can handle the intricacies of a digital marketing plan! Often times, it’s difficult to find one person to handle your digital marketing plan, from content, social to sales. If you need someone who can write well, design and handle your online presence, you will need a team.
Hiring a digital marketing agency provides you with a wide range of skills and services. You will have a team of marketing professionals with a varied set of skills to help you meet your goals. A digital marketing agency like Sidekick provides clients with everything from writing ‘killer’ content to running digital marketing campaigns.
When you’re running out of ideas
As a business owner, you should know that not every marketing strategy will work for you. Now, that doesn’t mean you don’t know much about social media and all that. It could mean you need a second set of eyes to offer you a fresh perspective. It’s time to get a more objective look at your marketing efforts. A digital marketing agency looks at your marketing strategies and processes in place. Then, they offer new ideas and perspectives which targets your audience’ needs.
You don’t measure results
If you’re not measuring, you’re not marketing. What gets measured, gets improved.
As a business owner, how often do you measure your progress and track your campaigns? Statistics show that 80% of marketers struggle to show the effectiveness of their marketing activities. Some Ghanaian businesses from experience run the risk of making investments in online marketing that yields no results. As a business owner or top executive, how often do you measure your website analytics? Do you know what metrics to measure and how they’re interpreted? Measuring your results helps you know what’s working and what you should change.
A digital marketing agency outlines Key Performance Indicators (KPIs) to help figure out how well your marketing campaigns are working. Hiring a marketing agency helps you identify which metrics to measure and how to measure it.
You’re not happy with your sales
If your sales are decreasing, it could be as a result of your mediocre marketing efforts. Remember, the goal of marketing is to create new customers and brand advocates. Yes, you might improve your image or increase brand reach, what matters most is your ROI. A digital marketing agency will be able to map out the right plan for you and provide a unique approach to aligning your marketing with sales.
If you’re confident in your product and price offerings, it’s possible that your sales are lagging because of an ineffective marketing plan. A good digital marketing agency examines what you’re doing and offers suggestions for improvement. They come in from an objective standpoint to help identify your blind spot when it comes to reaching your consumers. It could be time for you to hire a marketing agency and request for a brief consultation to help raise sales and revenue.
Your sales team has no good leads
Sales and marketing go together. They’re like two inseparable friends in a symbiotic relationship as both depend on each other for survival. There’s no point in having a sales team if they’re bad or no leads to work with. A digital marketing agency supplies you with marketing qualified leads which your sales team can follow up. Yes, you might have qualified salespeople, but if your current marketing efforts aren’t producing any leads or if the lead produced is of poor quality, it’s a sign that you should invest in a digital marketing agency.
In need of Expert Guidance
Let’s say you want to run a social media campaign. This can be quite stressful for some Ghanaian digital marketers who are not yet accustomed to the technicality of social media. Some in truth are not yet accustomed to using social media. It could be that you’re using the wrong keyword and social media channel without knowing it. And the consequence? You’ll be spending an ample amount of time and cedis running a social media campaign that won’t yield results. A digital marketing agency has a proven track record of success from the number of clients they’ve worked with. Thus, you can be sure they’ll offer their expert guidance on how to run a successful social media campaign.
You can’t identify what’s working and what’s not
Some Ghanaian business owners do not understand the importance of analyzing the strengths and weaknesses of their business. If you cannot figure out what’s working and what’s not, it will be hard to find the right keywords, the best design for your website, the right social media strategy and why you’re not getting ROI for your social media marketing. You, thus need a digital marketing agency to provide the answers for you. This saves you from spending a huge amount of time and resources in activities that are not cost-effective.
You have no online presence
What’s the point of building a business if your message isn’t coming through online? Remember, your website is the face and heart of your business on the Internet. As a Ghanaian business owner, you might have a great company profile, an amazing brand and culture. But, if you don’t have an online presence you’ll be risking not connecting with your audience online. Google shows that 97 percent of consumers use the web to connect to local businesses. More reason your company should be online!
Are your online content attracting enough customers? Some business owners don’t know how to market their business online. It’s either they don’t have the time or lack the right resources and knowledge to go about it.
If you’re ready to hire and work with a digital marketing agency to help attract the right customers and reach your target audience online, visit our website to learn more about what we’ve done in the past and request a free consultation with us.
If you’re currently working with a marketing agency, what made you realize it was time? When do you think is the right time to hire a marketing agency? Kindly share your thoughts with us.
This blog was written by the Sidekick Social Media team. Sidekick social media is a full-service digital marketing agency, we use our writing as a light to help businesses come out of the dark and in turn lead their industry. Thank you for reading our blog for more valuable content visit www.sidekickgh.com/blog
Judith is a content marketing manager at Sidekick Social Media and also writes for She Leads Africa. She loves to write and when not writing, she loves to listen to a long playlist of good music.