In this blog, I’ll highlight the key factors to consider when it comes to social media and how much it will cost you.
- Outline your goals
Source: Ascend2 Marketing Technology Trends Survey, Ascend2 and Research Partners, October 2016
- Money matters
- Do you want to be hands-on or free?
Social Media Channels
Time, they say is money. An in-house team with little experience might end up testing platforms. But an agency has a team of qualified individuals who know which platform will get you more ROI.
To run a social media campaign, you’ll need landing pages, videos, design, strategy, execution, blogging and set up. An in-house person might not be able to handle all these campaigns (plus any other extra role assigned to him/her).
|Social Media Manager||1,500|
|Total||GHC 8,000/ avg monthly|
Making a decision
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