9 tips for creating a successful business blog [Checklist]
What is a business blog?
Importance of having a business blog
A blog is one of the best ways to establish your business as an expert in your field. Why? Because it provides the platform to share important industry-related information and insights. The more valuable and educational industry-related content you provide for your readers, the more authority you build up in your niche. As you build up authority in your niche, this breeds trust, keeping you top-of-mind when your prospects are ready to buy.
Research shows that the more information a site provides, the more traffic it gets. Think of blogging as fishing. The more hooks you have in the water, the more fishes you catch. Imagine giving vital information about a particular subject a lot of people can barely find.
The moment they chance upon your site, you will have so many people visiting your site because you have something no one else has. And there’s even better news: The more traffic you generate, the more leads you get which means more sales.
Credibility and Trust
Quality Over Quantity
Write for your audience
Ever come across a blog that speaks directly to you? It’s like the writer had you exactly in mind when writing. It addresses your pain points, speaks to your needs and offers a way out?
Always write for your audience. Before you start blogging, you should understand that you are talking to people through text. This means creating a buyer persona to have an idea about your target audience. They may never meet you but write the way you talk. There’s something in Journalism called K.I.S.S which means ‘Keep It Short and Simple’. It’s not necessary to use huge words that would need your audience to have dictionaries with them anytime they are reading your posts.
When you blog, it should be conversational. Your audience should feel like they are having a face-to-face chat with them.
Remember the popular saying “Don’t judge a book by its cover”? Well, that’s what the headline of your blog post can determine. A reader can see your headline and keep scrolling because it doesn’t look like it will give them the information they need.
When deciding the kind of headline to use, think of your reader. Is he a beginner or an expert? Asking yourself questions like these will help you know what to use. For example, for beginners, headlines that start with “how to” will definitely grab the attention of beginners.
Try to capture what your article is about in a few words to grab the attention of your target audience. Use action verbs and even ask a question to draw readers in. Think about what your customers or clients may type into a search engine to find what you are writing about, or consider how your headline could make someone browsing the web want to stop and read more.
CoSchedule is a great tool for testing your headlines. It analyses the length, type of headline (list or how-to), keyword and how common or uncommon your headline is.
- use a catchy headline
- use power words that drive emotion
- keep topics relevant
- include keywords
- use numbers
Optimize for search
Yes, having a business blog increases your visibility, but that’s only possible if you optimize your blog post for search engines. What keywords are you trying to rank for? Do keyword research to know what your audience is searching for. You need to ensure that your content is well optimized with the necessary keywords so that it can appear high on the search engines.
Include images and links
It’s reported that articles with images get 94% more views. Infographic is a great way to add another element of communication to your article whilst making it more visually appealing to the readers, more so if it’s a longer piece.
Have a content calendar and be consistent
It can be difficult to come up with interesting topics at a moment’s notice so like most areas in life, to be successful you need a plan!
There are no set rules when it comes to posting frequency. Whether you post once a week or every day, the most important factor is that you blog on a consistent schedule. Publish blog posts at the same time every week.
Engage and interact with your followers
Always have one clear call to action (CTA) in each post. If you’re seeking newsletter signups, ask readers to signup to your weekly/monthly newsletter. If you’re seeking new leads by giving away a free e-book, ask readers to download the e-book.
Promote and Share
It’s not enough to write a beautiful article. You have to share it with your audience. Don’t expect your readers to catch every single post you write when you don’t share them. Share links to your blog in social media, on your website and in your newsletters to encourage people to click through.
Share your content for your audience to be aware that you are interested in making everyone see your content. If you don’t share your content, you cannot generate traffic which means no leads then no sales.
Analyse the data
Remember to keep track of the performance of your blog. Which blog is performing well? How many views, shares and engagement do you have? This gives you insight on what to blog about next. If a particular blog is performing, you could repurpose it into a video or an infographic for your audience.
Analysing this data will enable you to improve future articles and become a better business blogger.
Business blogging is a great way to improve your reach online and build stronger relationships with your customers. It comes with so many benefits like making you a thought leader in your industry, gaining your product and service credibility and trust, giving your site website traffic and generating leads for you which means more sales.
To create a successful blog, pick quality over quantity, know your audience and write for him/her, have a good headline, include images, stats and links, have a content calendar, blog consistently promotes, share, engage and analyse data.
If you have any more tips blogging that has worked well for your business, kindly leave a comment below.